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Copywriter – HK

We are looking for a Copywriter to produce articles for our Fashion E-Magazines for Hong Kong/ Taiwan market. Based in Hong Kong, this role reports to the Head of Marketing, and focuses on broadening our vital keyword and other pay-per-click relationships. (Ad Text optimization, keywords optimization, etc.)


  • Responsible for the on-site optimization for our company websites while making sure that changes made are adhering to SEO best practices
  • Perform review on the progress and success of project/ initiatives and identify correction actions for continues improvement
  • Responsible for all traffic and visibility targets and reporting all SEO traffic statistics to senior management and acting as the SEO subject matter expert on all SEO topics
  • Create & translate fashion forward content for the ZALORA Online Magazine
  • Translate content for onsite campaigns


  • Degree holder in Languages, Communications or related disciplines
  • Excellent English and Chinese writing skills with a creative mindset
  • The ability to craft compelling and persuasive copy to build a coherent story
  • Sound knowledge of trends, brands, designers and the overall culture of fashion
  • Ability to multi-task between projects while maintaining a high level of quality and detail
  • Strong team player who enjoys working with others

The ZALORA Story

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. 

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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