Senior Executive- Performance Marketing

Kuala Lumpur, Malaysia
Full Time
Marketing
Mid Level

Responsibilities

Campaign Strategy, Execution & Optimization

    • Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
    • Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track campaign performance, analyze key metrics (CAC, aCAC, CIR, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
    • Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
    • Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.

Cross-Functional Stakeholder Engagement

    • Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
    • Collaborate closely with content and design teams to develop and optimize ad visuals and copy for performance-driven results.
    • Ensure continuous alignment of campaign goals, timelines, and deliverables across all stakeholders.

Qualifications

    • Bachelor’s degree in Marketing, Business, Communications, or a related field.
    • Minimum 2-3 year of hands-on experience in performance marketing (in-house or agency).
    • Proven experience with ad optimization and ROI-driven campaign management.
    • Proficient in Meta Ads, TikTok Ads, Google Ads, Apple Search Ads, and analytics tools such as Mixpanel and Looker.
    • Skilled in budget planning, performance tracking, and data analysis.
    • Amenable to report to a hybrid work setup.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.


Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for. 



 
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