Brand Growth Manager

Who are we? 

The Revenue Office is a new function in Zalora, tasked to optimize anything that affects the revenue/ conversion funnel. We consider product, customer and tech platforms as constraints, and use all the levers at our disposal (price, campaign, search, sorting, and processes around them) to get the best possible outcome (read Sales and Profit). It is a standalone department from commercial and marketing. 

Merchandising is one of the 4 building blocks of the Revenue Office, together with Analytics, Pricing and PMO. As the trading brain of Revenue, the team is responsible for the creation of the campaigns calendar and the trading of the brands. This includes setting brand targets, driving the performance, monitoring NMV/IMP and CR, to unlock new opportunities and take the current state to the next level.  

At Zalora, we operate in a fast-paced environment, so it won’t be a stroll in the park and there will be plenty of challenging work in parallel. You can expect to be stretched to deliver quality work with relatively short turnaround time, take ownership of your deliverable, and also an abundance of learning. You will start right away from the topics that drive our strategy and impact our performance directly, working together with many different teams and be exposed to amazing people. 

What will you do? 

In this pivotal role, you will leverage your analytical and planning skills to monitor and enhance our brand growth while managing effective communication between commercial and marketing teams. You will be responsible for making swift, data-driven decisions based on NMV/IMP and CR and managing high-pressure situations during peak seasons.

Your focus will extend beyond pulling the data and crunching the numbers. Your main role is to establish the business priorities at category/brand level and being the key communication lead between commercial teams and campaign teams. You will push for exposure and collaborate with CRM and Paid when brands need more exposure; you will closely work with pricing to boost/reduce the discount and you will regularly work with the buying and planning team: 

Brand performance: 

• Track and analyze business performance metrics, and initiate targeted campaigns to drive growth at brand level;
• You will work with planning and buying teams to set monthly targets; 
• You will collaborate with merch-camp team to iron out the campaigns and give brands the dedicated exposure that they will require
• Overall, you will be in charge of the brand growth and everything around it that is required

Trading: 

• Drive weekly performance review across Revenue department and steer the trading direction accordingly to ensure delivery of business plan, with consideration of external impact from Commercial (buying and planning) and Marketing (traffic and campaigns) 
• Present weekly reports with key finding and recommendations 
• Drive strategic decision-making related to promotions and campaigns, providing valuable insights and recommendations.

Stakeholder Communication: 

• Facilitate clear and effective communication between buying, marketing and merch  teams to ensure cohesive execution of strategies
• Oversee junior members to ensure project delivery quality and guide their development into solid independent contributors

Who are we looking for? 

• You have very strong communication skills
• You have a buying/planning background 
• You are innately curious, highly analytical and enjoy distilling complex business questions into technical requirements and find answers in the data 
• You have a track record of initiating and leading cross-functional projects, and then driving them to completion
• You have at least 5 years of experience in one or multiple of the following areas: online fashion or e-commerce, business analytics, commercial roles
• You possess a degree from top university 
• You have excellent communication and data storytelling skills to effectively present findings 
• You thrive in a collaborative and dynamic environment 

Nice to Have 

• Experience working at a startup or fast-growing organisation 
• Experience working in commercial planning 

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

Want to stay ahead with our developments? Follow us at our LinkedIn page and know more about us from our career website.


The ZALORA Story
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale ecommerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
 

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.