Senior Associate - Campaign Management
Key Responsibilities
Campaign Leadership:
- Lead the daily tasks of the one of MY/SG/HK ventures, including the meticulous planning and execution of campaign layouts. Ensure that all campaigns are in line with the company's overall marketing strategy and meet set objectives.
- Spearhead the development of the tactical portfolio, with a focus on planning and executing campaigns that are aligned with internal pricing focuses across Malaysia, Singapore, and Hong Kong.
- Manage beauty, sports and kids portfolio, coordinating closely with key stakeholders to ensure successful marketing strategy onsite.
- Coordinate with cross-functional teams to ensure seamless execution of campaigns and alignment with business goals.
Team Management:
- Lead, mentor, and develop a small team responsible for the daily execution of tasks. Foster a collaborative and high-performance work environment.
- Delegate tasks effectively, ensuring that team members are clear on their roles and responsibilities, and provide them with the support needed to succeed.
Performance Reporting:
- Prepare and present comprehensive monthly reports on the campaign performance to higher management. Use data-driven insights to refine strategies and improve future campaign performance.
- Analyze campaign metrics, identify areas of improvement, and implement solutions to optimize results.
Stakeholder Communication:
- Serve as the main point of contact for communication with various stakeholders, including internal teams, external partners, and vendors.
- Ensure that all stakeholders are kept informed of campaign progress, challenges, and successes. Facilitate effective communication to ensure alignment and support across all involved parties.
Market Analysis and Strategy Development:
- Stay updated on industry trends, market conditions, and competitor activities. Use this knowledge to inform campaign strategies and ensure the company remains competitive in the e-commerce space.
- Collaborate with regional teams to understand market nuances and tailor campaigns to meet the unique needs of each market.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
- Minimum of 2-3 years of experience in e-commerce marketing or campaign management, preferably within the fashion or retail industry.
- Proven track record of leading successful e-commerce campaigns across multiple regions.
- Experience in managing brand and key collection launches with various stakeholders.
- Strong leadership skills with experience in managing small teams.
- Excellent communication skills, with the ability to effectively engage with stakeholders at all levels.
- Proficient in data analysis and reporting, with a strong understanding of key performance metrics in e-commerce.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Fluency in English and Mandarin is preferred.
The ZALORA Story
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
Consent Disclaimer
By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.