Associate Manager, Brand Communications (HK)

ZALORA is seeking a dynamic and strategic Associate Manager to enhance our Brand Communications team in Hong Kong. This role is perfect for a detail-oriented professional with a passion for fashion and a proven track record in public relations and social media management. The Associate Manager will drive innovative PR and Social Media campaigns, focusing on creative content development, influencer partnerships, and brand engagement.

KEY RESPONSIBILITIES

Social Media Management

• Strategically grow and elevate ZALORA's social media presence across platforms, including Instagram, Facebook, RedNote, Threads, Pinterest, and YouTube.
• Develop and implement innovative strategies to enhance engagement and visibility on these platforms.
• Create and design high-quality assets, including GIFs, photography, and graphics tailored for multiple social media channels.
• Analyze social media metrics to derive insights and inform content strategies for continuous improvement.
• Craft compelling copy and manage the scheduling of posts to optimize audience engagement.
• Oversee community management by responding to comments and inquiries on ZALORA’s social media accounts.
• Collaborate with external vendors, such as agencies, photographers, studios, and makeup artists, as needed.

Public Relations

• Lead the maintenance and expansion of the ZALORA ambassador program, building strong relationships with brand advocates.
• Explore the influencer and celebrity landscape of the market and stay abreast on current trends.
• Engage with and facilitate projects or campaigns that require influencers and celebrities for amplification.
• Write and translate press releases for the local market, as well as develop relationships with local press and media platforms.
• Coordinate product loans and partnerships with key industry players, driving ZALORA’s assortment to be top of mind with stakeholders.
• Drive the ideation, execution, and reporting of end-to-end campaigns for ZAP and internal initiatives.
• Assist in the planning and execution of offline activations and events in collaboration with senior leadership.

REQUIREMENTS

• 3+ years of experience in Public Relations and Social Media in the Hong Kong market.
• Exceptional written and verbal communication skills with a flair for creative storytelling.
• Strong aesthetic sensibility and meticulous attention to detail.
• Proficiency in Canva and Adobe Creative Suite, particularly Photoshop and Illustrator; knowledge of After Effects and/or Premiere Pro is a plus.
• Familiarity with social media analytics tools (e.g., Sprout Social) to measure campaign performance and derive actionable insights.
• Proficient in Microsoft Office Suite and Google Workspace.
• Proven ability to handle public relations crises effectively, demonstrating strong problem-solving skills and a calm demeanor under pressure.
• Excellent multitasking abilities, with the capacity to manage multiple projects simultaneously and meet deadlines.
• Self-motivated, resourceful, and proactive, demonstrating a strong sense of urgency.
• Strong attention to detail and a commitment to follow-through on projects.
• Undergraduates pursuing a degree in Marketing, Communication Studies, or related fields are encouraged to apply.
• Immediate availability or a short notice period is highly preferred.

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

Want to stay ahead with our developments? Follow us at our LinkedIn page and know more about us from our career website.


The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.