Senior Analyst - Marketing Analytics
Marketing function. The analytics aspect of the role leverages a deep understanding of our customers through exploration and analysis of our valuable data asset, market research, market intelligence and competitor research. The analytics function unifies and rallies the various teams through
insights driven recommendations in order to do what is best for our stakeholders - Paid channels.
Our recommendations are not limited to the realms of what the Marketing team can influence, but it can also span into other areas of the business such as product assortment, user experience on our platforms (web and mobile), etc.
This role will provide critical insights for strategy building and budget planning, that will allow
the various marketing team members to scale at efficiency, improve productivity and manage
big strategic projects and transformations. We ensure cross functional alignment of goals and
execution in day-to-day operations and help build a foundation for excellence by reinforcing marketing strategy
using key performance metrics, developing scalable infrastructure and optimizing business
processes.
Responsibilities:
This role will be focused on strategic, longterm and impactful analysis that will aid the team in making intelligent decisions that are data driven, as well as supporting a portion of the Project
Management initiatives
i) Strategic Analysis:
- Which metrics have the biggest impact on our customers and business results?
- Which KPIs are most critical in ‘moving the needle’ when it comes to our scaling new
user growth by keeping efficiency in place. - With the data at hand, what trends can we uncover to understand our channels and
consumer behaviour better and reactively address their needs? - How do we optimally operationalize the measurement of these KPIs on an ongoing
basis?
- Determine which customers to target for marketing campaigns using analytical
techniques including statistical clustering, RFM segmentation, market basket / affinity
analysis, decile analysis, regression modelling, propensity modelling - Predict when and what customers will buy and help to build effective and high
converting sku list for landing pages
- Track critical performance KPIs and perform post-campaign analysis
- Track and measure customer quality and migration / brand health
- Track effectiveness of promotions
- Daily report preparations
- Closely work with finance on budget allocation, tracking and management.
- Manage strategic projects and transformations within Marketing.
- Respond to changing market trends and requirements by keeping an eye out for new
practices and technologies that will improve and optimize the marketing department’s
performance.
- Minimum 4 years working experience in a related field or management consulting
- Has a strong technical background. Proficiency in Tableau and any of these
programming languages SQL / SAS/ R / Python is preferred - Previous marketing analytics experience is preferred
- Great project and stakeholder management skills, as well as strong communications
skills - High level of initiative with a good ability to perform under time pressure or tight
deadlines - Minimally a Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields
The ZALORA Story
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong enjoying over 50 million visits per month.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.
Consent DisclaimerBy submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting of ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.