PR & Social Media Intern - HK
ZALORA is looking for a hardworking, detail oriented and passionate team member with an interest in fashion to join our regional team. This role is responsible for supporting the brand communications team for PR and Social Media campaigns. Your work will focus on a range of social planning, weekly creative writing and influencer marketing planning and reporting.
KEY RESPONSIBILITIES
Media and Influencer Relations
- Monitor, build and maintain media database
- Craft communication messages and produce weekly style-related content
- Plan and manage influencer initiatives
- Provide the team with support in the development and execution of communications campaigns
- Conduct research to support PR team
- Assist in event coordination and on-ground support
Social Media
- Create social media content for our active channels - Facebook, Instagram, Twitter
- Assist with photoshoots, editing images and/or videos
- Content copywriting
- Community management - reply relevant comments or questions on the ZALORA accounts
- Work with external agencies to produce social media content
Administrative Tasks
- Media loan and other types of media requests
- Maintain the cleanliness and tidiness of the PRSM area
- Any other ad-hoc matters
Specific Projects and/or Learning Outcomes
- Improve media and influencer relations
- Identify suitable influencers for specific campaigns
- Event coordination and planning
- Excellent written and verbal communication skills with a flair for creative writing
- Possesses a keen eye for aesthetics and details
- Proficiency with Adobe Suite particularly Photoshop, Illustrator. After Effects and/or Premiere Pro is a bonus
- Proficient in Microsoft Office suite and Google Drive functions
- Strong multi-tasking skills and able to manage multiple projects simultaneously
- Independent, shows initiative, resourcefulness and sense of urgency to meet deadlines
- Strong attention to detail and follows through on projects
- Undergraduates pursuing majors in Marketing/Communication Studies or related fields
- Able to start in immediately / Dec 2025
- Full-time or part-time interns whose available time is more than 3 months are preferred
The ZALORA Story
ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia and Brunei, the Philippines and Hong Kong. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA Group’s localized sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by Zalora or Global Fashion Group.