Brand Marketing Manager
transformation and manage end-to-end planning and execution of inspiring, distinctive and
market-leading Zalora Marketing activity ensuring our Zalora credentials are embedded
across all customer touchpoints in partnership with the creative teams.
Key Responsibilities
- Ensure all Zalora proposition is at the heart of all brand/product/category marketing acting as the Zalora brand guardian across all customer touchpoints
- Shape and deliver seasonal insights driven brands communication on time to meet cross functional objective in partnership with Marketing Ops
- Lead inspiring, insight-led concept briefs and support the channel briefing process through Brand Creative team to land impactful on-brand Zalora activity across the customer-journey
- Work closely with the customer insight and performance team to deliver and measure activity using data and analytics to inform all briefs and track results
- Ability to create, implement and measure the success of a comprehensive marketing strategy
- Coordinate regular reviews to optimize future activity in partnership with Marketing Ops monthly budget management for brand media and partnership activity
- Monitor and track the competitor and broader retails landscape. Additionally undertake competitor reviews to ensure we remain ahead of our competitors
- Manage the existing IPs and events and launch more digital led initiatives to keep the brand awareness always on
- Has more than 7 years of experience in brand marketing
- Highly resourceful and can mobilize various factions within a large company to deliver campaigns at record times with tremendous success
- Deep understanding of performance and quick adapter to systems issues from both internal and external partners
- Ability to manage multiple projects at any given time, and highly adaptable to rapid change and turnaround solutions and time
- Meticulous planner
- Familiar with E-commerce landscape and super apps
- Manage all communication from strategic briefing input to rollouts to ensure marketing messages are leveraged on all Zalora (and beyond) assets to achieve the best performance objectives
The ZALORA Story
ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA Group’s localized sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.
ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by Zalora or Global Fashion Group.